Personal Branding for the 21st Century Entrepreneur

Click Image To Visit Site It’s the very formula adopted by some of the oldest and richest corporation still operating today.

In the 20th Century, mediocre in mass quantities was the recipe for success. It worked because there wasn’t as much competition in the market and there were fewer advertising and marketing channels to reach a mass audience



In the 21st Century mediocre won’t get you more than mediocre results (if you get any positive results at all). The marketplace is crammed with similar products in almost every industry. And the advertising and marketing channels to reach consumers is virtually infinite.

Being mediocre in a crowded market results in low profitability. When faced with choices that are all relatively similar, a consumer will choose the cheapest price or the name they recognize from a previous purchase.

Mediocrity is a death knell for corporations in the 21st century. As the symbol of the beginning of the end for a corporation, it could be worse for individual entrepreneurs.

Pick a product after some market research. Try to market that product to the masses. The product never takes off.

The business fails within 2 to 3 years. The mediocre entrepreneur has no other income streams, so he has to return to the job market. The mediocre entrepreneur ends up working in a cubicle doing menial, repetitive work that slowly drains their soul from his body.

Mediocre entrepreneur retires at 67 with heart disease and other stress related ailments from living an unfulfilled life. The Small Business Administration estimates that 70% of new businesses fail within the first three years.

That equals to a lot of disgruntled, disheartened entrepreneurs tucking their tails between their legs and groveling for a job… in some cases from their competitors.

When you’re mediocre, you increase your chances of failure in a market where there are too many choices for the consumer. Even worse, when you’re mediocre, your ability to bounce back from set- backs is virtually non-existent.

There is no place for a mediocre entrepreneur in the 21st century. He will not thrive. He is destined to fail.

The anecdote to mediocrity is exceptional. The 21st century entrepreneur doesn’t strive for mediocrity to appease a mass audience. That road to success has been barricaded. The 21st Century entrepreneur strives for excellence, which is marketed and directed to a targeted audience, willing to pay the premium prices.

They desire to be exceptional six figure or more income earners, but they can’t seem to break the mold.

They’ve found some success with some online and offline ventures, but can never seem to come up with the breakout idea that will transform them into the next big thing.

The problem is that they’re trying to create contrived means of success, through obsolete business models. Without knowing it, they’re still following that 20th century business model of creating a product that can be mass produced and sold to the mass audience.

Even though Facebook is a digital… Read more…